Print Friendly

Meeting Planner MasterMind Training

Louisville, KY
July 25-27, 2022

We invite you to explore all the compelling reasons why your next meeting or convention will be an exciting, productive and memorable experience in Louisville, KY. Louisville’s unique brand of Southern hospitality, one-of-a kind attractions, Urban Bourbon Experience, rich culinary scene, convenience, and affordability make it a world-class destination for any meeting or event.

Registration Costs

$429 (includes all classes and materials, tours, group receptions, meals and activities)

Host Hotel:
The Brown Hotel

A discounted rate of $139 single/double per night. Call 888-888-5252 and ask for the Meeting Planning MasterMind Group Rate or use this link by June 25, 2022 to secure your reservation.

training agenda

Monday, July 25, 2022: Arrival Day

6:00 - 8pm: Arrival Reception and Dinner: Welcome to the Meeting Planning MasterMind! Meet the General Manager, Director of Sales and Key Staffers for a relaxing get-acquainted evening -- dress is business casual.

Tuesday, July 26, 2022: Hotel Operations, Finances and MasterMind Negotiation Session

8:00 am: Continental Breakfast
8:30 - 5:00 pm: Meeting Planning MasterMind: Operations, "From the Hotel Side:" The key to great event planning is knowing how a hotel operates. From operations, to staffing and the P&L, every part of a hotel is examined in terms of its effect on your negotiations. If you know how a hotel operates, you'll learn inside techniques on group negotiations.

  • Hotel Essentials: Learn key profit centers for a hotel, organizational chart
  • Hotel Accounting: Hotels "Live and Die" by the Annual Budget -- learn how your business impacts the hotel budget and you increase your leverage in any negotiation.
  • Negotiating from the Hotel Side: Once you know how a hotel operates and how a P&L dictates its success, here are 5 immediate areas you can negotiate to reduce costs and increase the value of your meeting.

10:30am: Morning Break, followed by an Introduction from the sponsors of the Meeting Planning MasterMind. This is followed by MasterMind Workshop #1: Based on Operations and Financial Knowledge, Develop a list of critical path steps to be used in future hotel negotiations.
12:00 - 1:00 pm: Lunch: Behind the Scenes with the Culinary Department: Special Lunch with the Executive Chef – work with the culinary team to design and deliver a lunch for your team.
1:00 - 3:00 pm: Hotel tour, including the Front and Back of the House: A group booking starts in Sales, but travels throughout the hotel, from Reservations, Front Desk, Housekeeping, Banquets and Catering. See how a group booking affects every department of a hotel.
5:45pm: Reception and dinner at an offsite venue, hosted by CVB for area tour.
8:00pm Return to hotel.

Wednesday, July 27, 2022: Professional Contracting Techniques and Catering

8:00 am: Continental Breakfast with Guest Speaker
8:30am - 12 noon: Meeting Planner MasterMind Session continues with Advanced Contracting: Thorough examination of each phase of a contract: Date details, Space allotments, Reservations, Accounting. In-depth session on clauses, ranging from Force Majuere to Performance Clauses, Lowest Rates, Relocation clauses and many more.
10:30am: Morning Break
MasterMind Contract Session: Examination of a current contract and a workshop on the best methods in Negotiations needed to receive the contract priorities your group requires.
12:00 pm: Lunch – Lunch with Catering and Convention Services; Introduction and Professional techniques in working with Catering and Convention Services.
1:00 – 3:00 pm: Best Practices in Catering, "From the Hotel Side:" Attendees receive in-depth information on ordering Food and Beverage, Wine ordering, alcohol management, Menu Matching, BEO's, Meal Guarantees, monitoring consumption and assuring accuracy.
3:00-4:00 pm: Wrap up and Adjourn: Review of key areas of the Meeting Planning MasterMind and compiling a final action plan to implement on your return.

meet our

Tom Pasha

Tom Pasha
CONTACT Planning, Inc.

Tom Pasha began his hotel career in operational departments in hotels in Orlando, as a Bartender, Bellman, Limousine Driver and other positions. He worked for Hyatt Hotels for over 20 years, from Management Trainee to Director of Sales assignments at major hotels and National Sales Offices nationwide.

He developed the Meeting Planning MasterMind session as an enhanced program for planners to learn how hotels operate and to take that knowledge to design and deliver exceptional results when they return to their jobs.

Tom has presented the MasterMind in a variety of formats, including seminars, webinars, conference calls and private label sessions to top association and corporate clients nationwide.


" Thank you so much for this great experience! Contracting and catering were particularly interesting to me and Tom did an excellent job showing how hotels really work. Insurance Incentive Planner, Chicago, IL
" Tom - you are a wealth of information! Great speaker, excellent pace and presentation! Made some new friends and business contacts and will recommend The MasterMind training to my Director and co-workers. Health Industry Meeting Planner, St. Louis, MO
" Negotiating segment was, by far, the best I've seen. I've missed some saving opportunities in this area. Great course that gave me lots to use when I return to my office. Government Meeting Planner, Washington, DC
" Tom has a passion for the subject -- he really wants to pay his knowledge and experience forward. I cannot wait to apply all the great things I learned in such a short time. Corporate Convention Planner, Houston, TX
" Excellent for the beginner through the most experienced planner. Our class had planners from 1 year to 39 years of experience, and everyone learned a great deal about hotels operations and negotiations. Thank you! Medical Meeting Planner, Philadelphia, PA

meet our

Louisville Convention & Visitors Bureau

Louisville Convention & Visitors Bureau

Louisville, Kentucky has grown from a quiet manufacturing and college town to one of the fastest-growing and dynamic destinations in the US. With new downtown buildings, corporate growth, world-class manufacturing and high tech development, Louisville is quickly becoming an excellent destination for corporate and association meetings from across the country. Combine that with excellent convention and boutique destination hotels and a state of the art convention center, and Louisville is an excellnt meeting option.

The Brown Hotel

The Brown Hotel

A Louisville landmark since 1923, The Brown is an iconic destination inextricably woven into the fabric of the city, is opulent yet approachable – like a fine Kentucky bourbon that never overwhelms you with its history but instead sweet-talks you with a lifetime of colorful stories.

Flawless Meetings are a Brown Tradition: Whether it’s an intimate gathering or a large crowd, The Brown provides the most impressive and comprehensive event planning in Louisville, resulting in events long remembered for their unrivaled elegance and sophistication. With 17 functional, flexible and beautifully furnished event spaces, The Brown Hotel can accommodate groups of six up to 600 in meeting rooms, elegant board rooms, suites, lounges and the spectacular Crystal Ballroom, home to Louisville’s most opulent events for nearly a century.



EproDirect is a marketing agency that focuses exclusively on the meetings & convention segments of the hospitality industry. Since 2002 we’ve worked with over 900 clients, launched thousands of email marketing campaigns targeting our database of over 80,000 qualified meeting planner subscribers, and generated mind-blowing results with thousands of new group business opportunities for hotels, resorts, destinations and other meeting suppliers. In addition, we help conference organizers market their events to help grow their event attendance. From concept to execution, we’re 100% dedicated to growing your email marketing ROI.